MeLana (brand name MeLana World) was established in January 2021 with the primary objective of introducing high quality, eco-friendly and organic products created with passion in India to the global market, specifically to the lesser explored Latin American and Caribbean markets.
India is a powerhouse of talent with intelligent minds utilizing technology, creativity and their expertise to create innovative products that are organic and environment friendly. MeLana wants to not only harness this talent and showcase it to the world, but also wants to be the stimulus and propellor for such innovation.
MeLana began acquiring brands that are in line with its objective and has entered into exclusive agreements for sole distribution in the Latin American and Caribbean markets. Currently, the organization has a handful of brands in its portfolio, which includes solar products, eco-friendly and very unique furniture, organic cosmetics, electric vehicles, bags and stationery made from 100% recyclable and environment friendly material, organic tea and coffee from the tea estates of India, handicrafts from different parts of India and currently has many more brands in the pipeline.
Mehul brings in more than 15 years of experience in business, sales, marketing, travel and logistics to MeLana. Belonging to a Gujarati-Sindhi family, a culture known for creating generations of businessmen and successful businesses, it goes without saying that business acumen is in his genes. He is always in search of innovative business ideas that will create value, wealth and employment.
Having worked and lived in Latin America and the Caribbean for almost 15 years, he understands intricately and knows well what will work in these markets. Realizing that the global pandemic situation has created great opportunities for countries like India, Mehul came up with the idea of establishing MeLana. His vision for MeLana is for it to be the connector between India and the global market for innovative, environment friendly products.
Lanalisa brings in more than 15 years of experience in operations and finance to MeLana. Her deep desire to make a substantial difference towards a greener earth has been vital in forming the vision for the company. During her travels she saw the need for quality, environment friendly and natural products in foreign markets and wanted to harness this into a profitable business venture that would not only put India on the global map, but moreover, would increase the awareness and demand amongst people for earth-friendly products. Her strong organizational and operational skills are crucial in steadily forming a brand that brings value to all.
Lavita Sequeira, a banker for 24 years, has been crucial to the growth of MeLana by believing and investing in our vision. Her deep knowledge and experience over the decades enriches our vision and adds great value to our goals. The trust and faith put into the company by her gives us further impetus to take MeLana to untouched heights, and make it a well revered brand in the Caribbean and Latin American markets.
In addition to the core team of MeLana, we also maintain close business ties with all our brand companies. MeLana believes that forging these bonds will help in having a continuous dialogue in terms of what are the market needs and how those needs can be met. Whether it is improving a particular product or innovating a new one, our extended team enables us to have a constant pulse on the market.
MeLana is looking at establishing its unique stores in strategic locations, starting with the British Virgin Islands, Turks and Caicos Islands and Panama. With the world getting back to normalcy and a great majority of people vaccinated, these stores will serve as major tourist stops as the travel scene booms once again.
With the Caribbean as well as Latin American countries focusing more and more on sustainable energy alternatives, the MeLana stores will simultaneously serve as exclusive distributors of essential products that run on solar energy, like air conditioners, refrigerators, deep freezers, water heaters, emergency lights and street lights.
The MeLana stores will also serve as exclusive distributors to hotels and resorts to help them reduce their overall carbon footprint. The products would include food items like coffee, tea and other beverages that are organic and focus on natural ingredients for sweetness, customized and bio-degradable daily use items like laundry bags, aprons, waste bags, etc., eco-friendly and very unique furniture that could serve as an attraction point in the hotels / resorts, mini electric vehicles that take tourists to and fro and converting their appliances to greener energy through our solar products.
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